SEO training for social media managers, executives and entry-level employees.
SEO online training to improve your search ranking. This SEO course will help you increase the search rank of your corporate website, your blog or Linkedin profile.
This SEO training course is the online marketing training you need to get found through Google and increase site traffic. The ability to conduct Google SEO programs is a very valuable skill in today’s job market.
This is a hands-on training with plenty of examples and exercises. We have separate online courses on digital marketing strategy, social press monitoring, Facebook, Twitter and Linkedin.
People search Google when they’re ready to buy. Stop spending all your time looking for customers and start helping customers find you online.
There are many ways you can improve your website and maximize user experience. This includes providing your audience with relevant information, related photos or videos to support text, easy to navigate web pages or a mobile-friendly website configuration.
All of this leads to a better user experience. This results in more clicks, more leads, better brand recall and higher conversion rates. This is what search engine sites are looking for, thus improving your search ranking.
According to the 2014 – 2015 report by the State of Inbound 2017, Inbound strategies are the primary source of prospects among Business to Business (B2B), Business to Customer (B2C) and non-profit organizations. Inbound includes search engine optimization, social media, content marketing, referrals and others.
If you are not getting leads from your SEO tactics, then you must revisit your activities. Another player in the market might be getting your share of the pie.
A research published by the Search Engine Journal showed that an average of 14.6% close rate is achieved from SEO leads, compared to 1.7% close leads from outbound leads. Reaching out to customers (outbound or cold leads) often outcomes in lower conversions.
Whereas SEO leads, where a customer makes the actual research of your product or service, results in higher conversion. These individuals making their study online already have a specific requirement and purpose in mind
The good ranking of your site on any internet search engine websites can guarantee you high conversion rates. Your target market will become more aware of you as long as you maintain your top position.
As customers are becoming more familiar with your brand and as their knowledge about products/services increase, there is a great possibility for clients to close the deal with you.
The Search Engine Journal reported that inbound qualified prospects can actually lower the cost of lead generation by 61% versus outbound leads.
SEO lowers advertising costs. When you already have a top ranking, there is no need for you to pay per click or advertise your page. You will continue to stay above the rest of the search results as long as Internet users click your search links.
To add to that, activities pertaining to inbound to generate leads include seo, social media management, blogging, referrals, etc. All of these have little or no cost at all.
Outbound lead generation activities include making chilly colds, visiting clients, or direct selling. Better cost management is just a few of the benefits of SEO to your business.
After conducting a local research, there exists a high tendency for customers to visit the local store or shop. For example, an internet user keys in “Best Seafood Restaurant in Singapore”. This will then show a variety of options. The internet user will visit his or her top choice and becomes a customer of that restaurant.
A particular study backs this up, stating that 81% of shoppers conduct their analysis online before going to the store and making the neighborhood purchase.
Ranking first, second or third may give your customers the idea that you are one of the top players in the industry. It shows that you are popular and many users have researched you, too.
On the other hand, customers may think that you are not yet well-known or even a new player in the market if you are at the bottom of the search engine results. This may also lead some customers to think that you have no budget to boost your site for better serp’s.
Brand Awareness is the extent to which the marketplace recognizes a brand. This refers to how familiar your customers are with your service or product